The Best Strawberry Cinnamon Rolls: Super Soft, Gooey & Bursting with Flavor
Strawberry cinnamon rolls are an absolute dream come true for anyone who loves a sweet, decadent breakfast or brunch treat. Imagine super soft and incredibly gooey cinnamon rolls, generously filled with a vibrant, homemade strawberry jam and crowned with a luscious, tangy strawberry cream cheese icing. This delightful twist on a beloved classic breakfast favorite is truly the ultimate summery treat, bringing bright, fruity flavors to your morning table!

At Cambrea Bakes, our passion for strawberry recipes runs deep! We’ve delighted in creations ranging from strawberry shortcake cookies to unique strawberry-filled matcha cinnamon rolls, and now we’re thrilled to introduce these absolutely divine strawberry cinnamon rolls to our collection. Each bite promises a burst of fresh strawberry goodness.
This innovative and fresh spin on classic cinnamon rolls is perfectly suited for a leisurely weekend breakfast or an impressive brunch spread, especially when fresh strawberries are in season during spring or summer. These strawberry rolls are a symphony of textures and flavors: wonderfully sweet, incredibly gooey, and so soft they practically melt in your mouth, maintaining their delightful tenderness for days. They are generously filled with a rich, homemade fresh strawberry jam and beautifully finished with a bright, tangy strawberry cream cheese icing that perfectly balances the sweetness.
Table of Contents
Why You’ll Adore These Strawberry Cinnamon Rolls
These aren’t just any cinnamon rolls; they’re an experience! Here’s why these strawberry-infused beauties will become your new favorite:
- **Authentic Strawberry Flavor:** Unlike many recipes that rely on artificial flavorings, these rolls are bursting with genuine strawberry flavor derived directly from fresh or frozen berries. The homemade jam ensures a bright, natural taste that truly shines through every swirl. It’s a taste of summer in every bite, without any synthetic aftertaste.
- **Classic with a Twist:** While they offer a delightful departure from traditional cinnamon rolls, they retain that irresistible element of surprise. The combination of sweet strawberry filling and a vibrant, tangy strawberry cream cheese icing creates a harmonious balance that’s both familiar and exciting. It’s a sophisticated twist that elevates the classic.
- **Unbelievably Soft and Moist for Days (Thanks to Tangzhong!):** The secret to their incredible texture lies in an Asian baking technique called “tangzhong.” This method involves cooking a small portion of flour and liquid into a paste before adding it to the main dough. The tangzhong locks in moisture, resulting in rolls that are exceptionally soft, tender, and delightfully gooey, and they impressively maintain this wonderful texture for several days, just like our beloved peach rolls! This ensures every bite is as fresh and comforting as the first.
- **Perfect for Any Occasion:** Whether it’s a special holiday breakfast, a casual weekend brunch, or a sweet treat to brighten an ordinary day, these strawberry cinnamon rolls are guaranteed to impress. Their vibrant color and fresh flavor make them particularly suitable for spring and summer gatherings.
Key Ingredients & Smart Substitutions
Crafting the perfect strawberry cinnamon roll starts with understanding your ingredients. Here’s a closer look at what you’ll need and some helpful tips:

**Strawberries:** You have the flexibility to use either frozen or fresh strawberries for the delicious filling. While fresh berries are wonderful in season, we often prefer frozen because they are conveniently available year-round and typically yield a consistent, rich flavor. Just like in our strawberry-filled cake, using frozen berries can sometimes contribute to a more intense fruit flavor once cooked down.
**Yeast:** This recipe has been tested successfully with both active dry and instant yeast, so feel free to use whichever you have on hand. If you desire a slightly more pronounced “yeasty” flavor in your dough, instant yeast tends to contribute more directly to that characteristic. Always ensure your yeast is fresh for optimal rising!
**Milk:** For the best possible structure, richness, and tenderness in your rolls, whole milk or 2% milk is highly recommended. The fat content in these types of milk contributes significantly to the dough’s overall texture. We also rely on whole milk in recipes like our popular apple pie rolls for its consistent results.
**All-Purpose Flour:** While all-purpose flour delivers excellent results for these rolls, you can also substitute bread flour if that’s what you have. Bread flour has a higher protein content, which can result in a slightly chewier roll, but still delicious. Always remember to measure your flour accurately, preferably using a kitchen scale, to avoid a dense or dry dough.
**Unsalted Butter:** Using unsalted butter allows you to control the total salt content in the recipe. Ensure it’s softened to room temperature for the dough and glaze – this is crucial for proper incorporation and a smooth texture. For the filling, melted butter ensures it spreads easily.
**Cream Cheese:** For the best, most decadent cream cheese icing, opt for full-fat cream cheese. Make sure it’s softened to room temperature to ensure a silky-smooth, lump-free glaze.
You’ll find the complete ingredient measurements and detailed instructions in the comprehensive recipe card located below!
How to Make Strawberry Cinnamon Rolls: A Step-by-Step Guide
Creating these heavenly strawberry cinnamon rolls is a rewarding process. Follow these detailed steps for a truly exceptional result:
STEP ONE: Prepare the homemade strawberry filling. In a small saucepan, combine your chosen strawberries (fresh or frozen), a splash of lemon juice for brightness, and rich brown sugar. Cook this mixture over medium heat, stirring occasionally. As the berries soften, gently mash them with a potato masher or the back of a wooden spoon to create a jam-like consistency. Once it starts to thicken, whisk together water and cornstarch to create a slurry, then stir this into the strawberry mixture. Continue cooking and stirring frequently until the filling becomes very thick and paste-like. This thick consistency is key to preventing a watery filling that might leak out of your rolls during baking. Transfer this delicious strawberry jam to a bowl and chill it in the fridge until it’s time to assemble your rolls.
STEP TWO: Craft the tangzhong. The tangzhong method is a game-changer for soft, moist rolls. In a separate small saucepan, whisk together cold water and all-purpose flour until smooth. Cook this mixture over medium heat, whisking constantly for about 4-5 minutes. You’ll notice it gradually thickens and transforms into a translucent, paste-like slurry. Immediately scrape the tangzhong into a clean bowl and set it aside to cool slightly before incorporating it into your dough. This paste is what locks in extra moisture, contributing to the rolls’ incredible tenderness and prolonged freshness.

STEP THREE: Combine the dry ingredients. In the bowl of your stand mixer, equipped with the dough hook attachment, gently whisk together the all-purpose flour, fine sea salt, active dry or instant yeast, and granulated sugar until they are thoroughly combined. This ensures an even distribution of leavening and seasoning throughout your dough.
STEP FOUR: Incorporate the wet ingredients. Add the room-temperature egg, whole milk, and the prepared tangzhong paste to the dry ingredient mixture in the stand mixer bowl. Begin kneading on low speed. The dough will start to come together, forming a shaggy, somewhat crumbly ball. Continue mixing for about 2 minutes until it looks uniformly moist.
STEP FIVE: Mix in the softened butter. With the mixer still running on a low speed, gradually add the softened unsalted butter, one tablespoon at a time. It’s crucial to allow each piece of butter to fully incorporate into the dough before adding the next. This slow incorporation creates a rich, tender dough. The process should take a few minutes, resulting in a slightly sticky but cohesive dough.
STEP SIX: Knead the dough to perfection and proof. Once all the butter is incorporated, increase the mixer speed to medium-low and continue kneading the dough for an additional 8-10 minutes. You’re looking for a dough that transforms from shaggy to smooth, elastic, and pulls away cleanly from the sides of the bowl. To test for readiness, perform the “windowpane test”: pinch off a small piece of dough and gently stretch it. If you can stretch it thin enough to see light through it without tearing, it’s perfectly kneaded. With lightly buttered hands, carefully remove the dough from the bowl and gently pull the sides down into the bottom center to form a smooth, round ball. Place this seam-side down into a large, lightly buttered bowl. Cover the bowl tightly with plastic wrap and let it rest in a warm place for about 30 minutes. This initial rest allows the gluten to relax and the yeast to begin its work.

STEP SEVEN: Roll out the dough. Lightly flour a clean work surface and transfer your rested dough to it. Using a rolling pin, gently and evenly roll the dough out into a large 15×21-inch rectangle. Position the dough so that the longest side (21 inches) is closest to you. Aim for an even thickness across the entire surface to ensure uniform rolls.
STEP EIGHT: Spread the delicious fillings. First, in a separate bowl, combine softened butter, light brown sugar, and ground cinnamon for the classic cinnamon sugar layer. Dollop this mixture evenly over the rolled-out dough, then use an offset spatula to spread it smoothly to the edges, leaving a small 1/2-inch border clean at the top long edge. Next, take your chilled strawberry jam (remember to reserve 1-2 tablespoons for the glaze!) and spread it over the cinnamon sugar layer in the same manner. This dual-filling approach gives you the best of both worlds!
STEP NINE: Cut, roll, and proof for the second time. Starting from the long edge closest to you, carefully roll the dough into a tight log. Once rolled, use a sharp pizza cutter or a piece of unflavored dental floss to cut the log into 12 even strips, each approximately 1 ¾ inches wide. Gently roll each strip away from you, creating a beautiful spiral. Carefully transfer these perfectly formed rolls to a 9×13 baking tray that has been lined with parchment paper. Ensure they are spaced somewhat evenly. Cover the baking tray loosely with plastic wrap and set it aside in a warm spot to rise for 1-2 hours, or until the dough has visibly doubled in size. This final proof is critical for light and airy rolls.

STEP TEN: Bake the rolls to golden perfection! Once your rolls have beautifully doubled in size, preheat your oven to 325°F (162°C). Bake the rolls for 30-40 minutes, or until the tops are a light golden brown and the internal temperature of the center rolls reaches 185°F (85°C) using an instant-read thermometer. This internal temperature ensures they are cooked through but still wonderfully moist. Remove the pan from the oven and allow the rolls to cool slightly on a wire rack while you prepare the irresistible glaze.
STEP ELEVEN: Prepare the vibrant strawberry cream cheese glaze. In a medium-sized bowl, combine the softened cream cheese, room-temperature unsalted butter, and powdered sugar. Whisk these ingredients together until the mixture is smooth, creamy, and lump-free. Then, whisk in the whole milk, your reserved strawberry filling (this is where that extra touch of strawberry flavor comes in!), and the optional pure strawberry extract. Adjust the consistency with a tiny bit more milk or powdered sugar if needed, aiming for a smooth, pourable glaze.
STEP TWELVE: Glaze and enjoy! Generously spread the freshly made strawberry cream cheese glaze over the tops of your warm (but not hot!) cinnamon rolls. The warmth of the rolls will allow the glaze to melt slightly, cascading into all the nooks and crannies. Serve immediately and prepare for a chorus of compliments!
Expert Baking Tips for Perfect Rolls
Achieving bakery-quality cinnamon rolls at home is easier than you think with these expert tips:
- Embrace a Kitchen Scale for Precision. This is truly my number one baking tip! Baking with a scale is significantly more accurate than relying on cup measurements, especially for flour. Over-measuring flour is the most common cause of dry, tough rolls. To convert this recipe to metric, simply click the “metric” button next to the ingredients title on the recipe card. If you don’t have a scale, use the “spoon-and-level” method: fluff the flour in its container, then spoon it lightly into your measuring cup until overflowing, and level off with a straight edge. Never scoop directly from the bag!
- Ensure Your Yeast is Active. There’s nothing more disheartening than spending time on dough only for it not to rise. Before you begin, check the expiration date on your yeast package. If you’re unsure, you can test it: in a small bowl, combine about ½ cup warm (105-115°F/40-46°C) milk from the recipe with a pinch of sugar and the yeast. Let it sit for 5-10 minutes. If it becomes foamy and bubbly, your yeast is active and ready to go!
- Don’t Overbake for Ultimate Gooeyness. The key to those coveted soft, gooey centers is knowing when to pull your rolls from the oven. The tops should be a light golden brown, not deep brown. If you have an instant-read thermometer, the internal temperature of the center rolls should be around 185°F (85°C). Baking them past this point will result in drier, tougher rolls.
- Achieve a Thick Strawberry Jam. For the filling, it’s crucial to cook the strawberry jam until it’s very thick and paste-like. A thinner jam will be too watery and will likely pool out of the rolls during baking, making them soggy. The cornstarch slurry is essential for achieving this desired consistency.
- **Room Temperature Ingredients are Non-Negotiable.** For optimal dough development and a smooth glaze, ensure all dairy products (milk, butter, cream cheese) and eggs are at room temperature. This allows them to incorporate smoothly and uniformly into your mixtures, creating a better emulsion and a more consistent final product.
- **A Warm Proofing Environment is Key.** Yeast thrives in warmth. If your kitchen is cool, find a warm spot for your dough to rise. This could be near a sunny window, in a slightly warmed (but turned off!) oven, or even on top of a warm appliance. A consistent, warm environment ensures the yeast activates properly and your rolls become light and fluffy.
- **Roll and Cut Evenly.** For uniform rolls that bake consistently, strive to roll your dough into as perfect a rectangle as possible and maintain an even thickness. When cutting, using a pizza cutter or unflavored dental floss helps achieve clean, precise cuts.
Storage & Reheating for Lasting Freshness
These strawberry cinnamon rolls are best enjoyed fresh, but they store and reheat beautifully:
Storage: To keep any leftover rolls fresh, store them in an airtight container at room temperature for up to 3-4 days. Alternatively, you can keep them right in their baking pan and cover the top tightly with several layers of plastic wrap to prevent them from drying out. While refrigeration is possible, it can sometimes make the dough a bit firmer, so room temperature storage is often preferred for maintaining softness for a few days.
Reheating: To bring your rolls back to their warm, gooey glory, you have a few options. Reheat them in a 300°F (150°C) oven for 10-15 minutes, or until they are warmed through and the icing is slightly melty. For a quicker option, a microwave can work wonders: heat individual rolls for 15-20 seconds until soft and warm. Be careful not to overheat, as this can dry them out.
Make Ahead: This recipe is perfect for preparing in advance! You can assemble the rolls the day before you plan to bake them. After placing the cut rolls in the baking pan, instead of letting them proof at room temperature, cover the top tightly with plastic wrap and transfer them to the fridge overnight (for up to 12-18 hours). The next morning, pull the rolls out of the fridge and let them come to room temperature and complete their final rise for a few hours before baking. This cold proof often results in an even more flavorful dough!
Freezing: Yes, you can freeze these delicious cinnamon rolls! You have two main options:
- **Freeze Before Final Proof:** After rolling and cutting the rolls, arrange them in your baking pan (or individual foil pans). Cover them very tightly with plastic wrap, then a layer of aluminum foil. Freeze for up to 1 month. When ready to bake, transfer them to the fridge overnight to thaw, then let them come to room temperature and proof until doubled in size before baking as usual.
- **Freeze After Baking:** Allow fully baked and cooled rolls (with or without icing) to cool completely. Wrap individual rolls or the entire pan tightly in plastic wrap and then foil. Freeze for up to 1 month. To reheat, thaw overnight in the fridge, then warm in a 300°F (150°C) oven until heated through.
Frequently Asked Questions
Absolutely! This is a fantastic way to break up the baking process and achieve a deeper flavor. After the initial kneading (Step 6), transfer the dough to a greased bowl, cover the top tightly with plastic wrap or a lid, and refrigerate overnight (up to 12-18 hours). The next day, pull the dough out, allow it to come to room temperature, and then proceed with rolling, filling, cutting, and the final rise. Be patient, as the final rise might take a few hours after being refrigerated.
Technically, yes, you can bake them. However, they will likely turn out very dense, tough, and not nearly as enjoyable as rolls that have proofed correctly. The yeast is essential for creating the light, airy texture characteristic of good cinnamon rolls. If your dough didn’t rise, it’s usually due to inactive yeast, too hot or too cold liquid, or an issue with the recipe’s balance.
The most common culprit for tough rolls is using too much flour, which creates a dense, dry dough. This often happens when measuring flour by volume (cups) rather than by weight (grams). Over-kneading can also sometimes contribute to toughness, but more often it’s too much flour. Ensure you measure accurately, ideally with a kitchen scale.
Rolls that lack that delightful gooey center and appear dry are typically caused by overbaking. Keep a close eye on them during the last few minutes of baking. Remember, they should be a light golden brown on top, and an instant-read thermometer should read 185°F (85°C) in the center. Pull them out right at that point!
Yes, you can certainly bake these rolls the day before! Allow them to cool completely, then store them covered at room temperature. When you’re ready to serve, reheat them in a 300°F (150°C) oven for about 10-15 minutes, or until thoroughly warmed. You can then add the fresh glaze before serving.
While we highly recommend the homemade filling for its fresh flavor and control over consistency, you can certainly use a good quality store-bought strawberry jam or preserves in a pinch. Just ensure it’s a thick variety, or gently reduce it on the stovetop for a few minutes to thicken it further before spreading. You might also want to add a tiny bit of lemon juice to store-bought jam to brighten its flavor.
Yes, you can! You’ll need to knead the dough by hand, which takes more time and effort, typically around 15-20 minutes, until the dough is smooth and elastic. It’s a great arm workout! Just follow the same ingredient additions and look for the same smooth, elastic texture.
If your dough feels excessively sticky, you can add a very small amount (1 tablespoon at a time) of flour while kneading until it becomes manageable. However, it’s normal for enriched doughs like this to be slightly sticky, especially after incorporating the butter. Avoid adding too much flour, as this can make the rolls tough.

More Delicious Cinnamon Roll Recipes
If you’re a fan of these delightful strawberry cinnamon rolls, you’ll love exploring our other creative and equally delicious variations:
- Blueberry Sweet Rolls: A burst of juicy blueberries in every bite.
- Cookies and Cream Cinnamon Rolls: Indulge in the rich flavors of cookies and cream swirled into a soft roll.
- Cinnamon Bun Muffins: All the flavor of cinnamon rolls in a convenient muffin form.
- Coffee Rolls: A perfect treat for coffee lovers, with a delightful coffee-infused glaze.
- Lemon Curd Rolls: Brighten your day with zesty lemon curd filling and glaze.
- Cookie Dough Cinnamon Rolls: The ultimate indulgence for those who love cookie dough.
If you tried this or any other recipe on my website, please let me know how it went in the comments; I love hearing from you! Also, please leave a star rating while you’re there! You can also tag me on Instagram or Facebook so I can check it out!

Strawberry Cinnamon Rolls
Equipment
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9×13 baking pan
Ingredients
For the Strawberry Filling
- 2 cups frozen or fresh strawberries
- 2 tablespoons brown sugar, packed
- 1 teaspoon lemon juice
- 2 teaspoons cornstarch
- 1 tablespoon water
- 2 teaspoons pure strawberry extract, optional
- 1/2 cup unsalted butter, room temperature
- 2/3 cup light brown sugar, packed
- 1 teaspoon ground cinnamon
For the Tangzhong
- 3/4 cup water
- 1/4 cup bread flour
For the Dough
- 3 2/3 cups bread flour, *see notes for measuring below*
- 1/3 cup granulated sugar
- 2 teaspoons instant yeast
- 1 teaspoon fine sea salt
- 1/3 cup whole milk, room temperature
- 1/3 cup heavy cream, room temperature
- 1 large egg, room temperature
- 1 teaspoon vanilla extract
- Tangzhong, from recipe above
- 6 tablespoons unsalted butter, softened
For the Strawberry Glaze
- 1 ounce cream cheese, room temperature
- 4 tablespoons unsalted butter, room temperature
- 1 cup powdered sugar
- 1-2 tablespoons reserved strawberry filling
- 1 tablespoon whole milk
- 1 teaspoon pure strawberry extract, optional
Instructions
Make the Strawberry Filling
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Cook the strawberries, brown sugar, and lemon juice over medium-high heat, stirring occasionally. Use a potato masher or the back of a wooden spoon to mash the berries as they cook. When they start to thicken, combine the cornstarch and water and stir it into the berries. Continue cooking until the jam is super thick and paste-like, about 2-4 minutes longer. Stir in the strawberry extract if using, transfer to a bowl, and set aside to cool.2 cups (245 g) frozen or fresh strawberries, 2 tablespoons (30 g) brown sugar, 1 teaspoon lemon juice, 2 teaspoons (6 g) cornstarch, 1 tablespoon (15 g) water, 2 teaspoons (4 g) pure strawberry extract
Make the Tangzhong
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In a small saucepan, whisk together the water and flour. Cook over medium heat, whisking constantly, for 4-5 minutes until the mixture is a paste-like slurry. Scrape it into a bowl and set it aside until ready to use.1/4 cup (32 g) bread flour, 3/4 cup (155 g) water
Make the Cinnamon Roll Dough
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In a stand mixer bowl, mix the flour, sugar, yeast, and salt. Add the cream, milk, egg, vanilla, and tangzhong to the bowl. Knead on low speed with the dough hook for 2 minutes until it forms a rough dough ball.3 2/3 cups (485 g) bread flour, 1/3 cup (66 g) granulated sugar, 2 teaspoons (6 g) instant yeast, 1 teaspoon (4 g) fine sea salt, 1/3 cup (78 g) whole milk, 1/3 cup (78 g) heavy cream, 1 (55 g) large egg, 1 teaspoon (2 g) vanilla extract, Tangzhong
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With the mixer running on low, add the softened butter one tablespoon at a time, letting it fully incorporate before adding more. Then, continue kneading for another 8-10 minutes or until the dough looks smooth and elastic.6 tablespoons (84 g) unsalted butter
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Remove the dough from the bowl and pull the sides into the bottom to create a smooth round ball. Place it seam-side down back into the mixing bowl. Cover with plastic wrap and set aside to rest for 30 minutes.
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While the dough rests, make the filling. In a large bowl, combine the butter, brown sugar, and cinnamon until smooth. Set aside.1/2 cup (113 g) unsalted butter, 2/3 cup (133 g) light brown sugar, 1 teaspoon (2 g) ground cinnamon
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Place the rested dough on a lightly floured surface. Roll it out into a 15×21 rectangle, with the longest side closest to you. Dollop the cinnamon sugar filling across the surface of the dough, then use an offset spatula to gently spread it across, leaving a 1/2-inch border clean at the top. Then spread all but 1-2 tablespoons of the strawberry jam on top in the same way. The reserved jam will be used in the frosting!
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Use a pizza cutter to cut twelve 1 3/4-inch strips. Roll each strip away from you, then carefully transfer them to a parchment-lined 9×13 baking pan.
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Cover the pan with plastic wrap and set it aside to rise for 1-2 hours, or until the rolls have doubled in size. Meanwhile, preheat the oven to 325°F/162°C.
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Bake for 30-40 minutes or until the internal temperature of the center rolls reaches 185°F. Let them cool on a wire rack while you make the frosting.
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In a medium bowl, combine the butter, cream cheese, and powdered sugar until smooth. Then whisk in the milk, reserved strawberry jam, and strawberry extract. Spread over the sweet rolls and enjoy!1 ounce (2 ounces) cream cheese, 4 tablespoons (56 g) unsalted butter, 1 cup (120 g) powdered sugar, 1-2 tablespoons reserved strawberry filling, 1 tablespoon (15 g) whole milk, 1 teaspoon pure strawberry extract
Notes
The calorie information provided for the recipe is an estimate. The accuracy of the calories listed is not guaranteed.
The calorie information provided for the recipe is an estimate. The accuracy of the calories listed is not guaranteed.